Amsterdam Dance Event
‘Music connects with your nervous system. It makes you want to dance, gives you goosebumps and it makes you experience moments more intensely. It triggers your senses.’
These were the first lines we wrote when we started developing the campaign identity for the ’22 edition of the legendary Amsterdam Dance Event.
East Agency is the new design & motion partner for ADE. We were specifically asked to bring a new dimension to the campaign: motion. So, we worked our magic. We came up with the idea to create a nervous system within the iconic ADE cube. This nervous system responds to the music, interactions and emotions we find on the dancefloor. We will be sharing much more from the campaign in the coming months!
Services
Branding, Motion Identity, Art Direction