Amsterdam Dance Event

‘Music connects with your nervous system. It makes you want to dance, gives you goosebumps and it makes you experience moments more intensely. It triggers your senses.’

These were the first lines we wrote when we started developing the campaign identity for the ’22 edition of the legendary Amsterdam Dance Event.
East Agency is the new design & motion partner for ADE. We were specifically asked to bring a new dimension to the campaign: motion. So, we worked our magic. We came up with the idea to create a nervous system within the iconic ADE cube. This nervous system responds to the music, interactions and emotions we find on the dancefloor. We will be sharing much more from the campaign in the coming months!

Branding, Motion Identity, Art Direction

Water Wonders of Gelderland

We drink water directly from the tap. Simple as that, right? But what do you actually know about groundwater and the protected areas our drinking water comes from? Learn more via ‘The 40 Water Wonders of Gelderland’. The awareness campaign of the Province of Gelderland for which we were allowed to create all communications. You, too, can contribute to caring for our groundwater anywhere in the Netherlands.

Branding, Web, 3D animation, Film, Podcast

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Kalfire W53/50R

Fire in it’s purest form.

In 2018, Kalfire launched the W53/50R, a fireplace that is unique due to its function as a room-divider and the three-sided glass that is forged from one single piece of glass. A special fireplace that was launched on the market via its own exclusive campaign. In fact, the W53/50R now has it’s own online place, where all campaign elements come together.

Responsive design & development, Film & Photography, Interactive 3D animation

Awwwards Honorable Mention & Mobile Excellence, CSS Design Awards Special Kudo’s, Mentioned in ’50 best websites of 2019′ on

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Tech Day ‘21

Let’s go digital. Alliander did it. Together with us. Their annual Tech Day became Digital TD. The network operator and all visitors felt right at home on our Event Platform.

The line between online and offline is paper thin. With an event platform it fades away completely. And that is exactly the experience you want as a visitor and as an organizer of an online multimedia event. That’s also what the digital and event managers of network operator Alliander thought. So they knocked on our door for an interactive live edition of their Tech Day. Great idea, great online location, great day!

Motion branding, Online 3D Platform, Video content & livestream, Studio with green screen (Chroma key)

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